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Our Ethos and Values

We believe in long term relationships - with our customers, staff and business partners. We rarely lose customers because we always focus on the quality and value of the services we deliver.  We firmly believe that happy customers are our most effective sales and marketing tool! We work in partnership with customers to identify the right IT solution, taking into account all the factors that are specific to each  individual organisation.We also believe in giving something back to the not-for-profit sector and, where possible, try to marry our marketing activities with causes that benefit the NFP sector as a whole. In 2008 we spent over £24,000 on donations and sponsorships for not-for-profit organisations in the UK.   

Our values are based on key principles which we put into action at every opportunity 

  • We talk to users normally, and try not to use unnecessary technical jargon
  • We choose and train our staff to communicate effectively
  • We work hard to build a reputation that encourages word of mouth recommendations.
  • Whenever appropriate we work and communicate in a friendly, informal manner.
  • We never  treat suppliers like the enemy!
  • Never hard sell products and services to our customers
  • We always explain and sell the benefit at a fair price.
  • We work hard to win the  trust of our customers

appiChar Ltd, 2 Charlotte Road, London, EC2A 3DH Enquiries: info@appichar.co.uk Support: support@appichar.co.uk Sales: sales@appichar.co.uk
Sales and General Enquiries: 0845 456 3970 Support/Helpdesk: 0845 456 3971 Copyright 2009 © appiChar Ltd Privacy Statement
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